StratGo Marketing World

  • Is Apple’s Secret Culture Really the Way to Go?

    I’m a big fan of leveraging clear direction, teamwork, open collaboration and shared priorities to drive success in an organization. There’s a time and place for secrets, but secrecy shouldn’t be the hallmark of the organization. It’s tough to argue with Apple’s success, but I’d rather be on Coach K’s team every day of the…

  • Penney Pushes Change. What Can You Take Away?

    I’m not a student of J.C. Penney and who knows if this new strategy will lead to profitable growth. Retail is TOUGH. But, after reading the initial news report, and then watching Johnson’s presentation, a few points really stood out to me:

  • You Can Do It – Kipling’s Prescription for Success

    I was recently introduced to Kipling’s “If” poem, and its theme is apropos for my last post of 2011. So, I’ll spare you the predictions and Top 10 lists that you can get everywhere else.  Instead, watch this short video and draw out what makes sense for you in your professional and personal life about perseverance, leadership, inspiration, and…

About StratGo Marketing World Blog

New blog posts are on hiatus while we lead marketing for a food industry innovator!

I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.

In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.

My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.

This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.

I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.