StratGo Marketing World
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Ask This Question to Beat Your Competition
Are you asking powerful, business-changing questions like retailer Dick’s Sporting Goods? Here’s how to do it to beat your competition.
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Make Your Trade Shows More Strategic and Higher ROI
What do sales and marketing teams get from their massive trade show investments? “9 Action Points” to make your trade shows more strategic and higher ROI.
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Getting People to Speak Up at Work
One of the greatest challenges to a high performing organization is getting colleagues to robustly and constructively engage. Why this happens plus five action steps for improvement.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
