StratGo Marketing World

  • New Corona “Find Your Beach” Commercial Powerfully Delivers Brand Positioning

    You just get it! That’s what happens when brand positioning is skillfully and creatively brought to life in powerful marketing communications.  My last post highlighted how brand positioning was superbly delivered in excellent marketing from Ace Hardware and Avis Rent a Car. Here’s another terrific example from the newest Corona Extra commercial (Flight) that began airing during the NBA…

  • Ace Hardware and Avis Bring Positioning to Life in New Ads

    Why does some advertising easily fit and resonate for the brand while so much does not? One answer is that the advertising is consistent with the positioning, and helps dimensionalize it and bring it to life for customers.

  • Make Strategic Changes From Position of Strength, Not Weakness

    Last month, I discussed strategic change decision-making at Cisco and Best Buy and the lessons for business leaders. A recent news story about the financial and operational resurrection of the University of California Berkeley baseball program provides another opportunity to explore this topic, this time from a different direction. My question today:  Why do leaders and companies seemingly wait until crisis time before making the tough go-to-market and organizational…

About StratGo Marketing World Blog

New blog posts are on hiatus while we lead marketing for a food industry innovator!

I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.

In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.

My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.

This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.

I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.