StratGo Marketing World

  • Gillette Pushes Razor Growth by Competing Against Itself

    Gillette, a Procter & Gamble brand, has an impressive marketing innovation track record with razors.

  • The Basics Aren’t Sexy but Help Get the Right Things Done

    Powerful, effective ideas don’t have to be based on fancy jargon or complex theories.  The basics often work quite well.  That’s the major takeaway from the short book:  Plugged: Dig out & get the right things done. It’s in the same genre as two other books:  Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in…

  • Ask Your Customer

    Customer understanding and market research should be key components of your strategic marketing planning. This is often a significant expenditure, but you don’t always have to invest big bucks to understand your customer. When possible, take advantage of low-cost, easy-to-implement options such as the following example from Amazon.

About StratGo Marketing World Blog

New blog posts are on hiatus while we lead marketing for a food industry innovator!

I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.

In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.

My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.

This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.

I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.