StratGo Marketing World
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UK First Aider Markets to Save Lives
UK charity organization St John Ambulance devised and created hard-hitting, interactive marketing campaigns that vividly dramatized how first aid can be the difference between a life lost and a life saved.
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Dare to Be Different
Marketers of all stripes lament the challenge and difficulty of breaking-through to their target. Yet, how often are we willing to experiment and try different tactics? Former NFL star, Super Bowl winner and car dealer owner Brad Benson has an answer. It’s clever and powerful advertising.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
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