StratGo Marketing World

  • Tips from the Top

    Three CEO marketing leadership examples stood out to me recently. Ponder the meaning and implications from 3M, Wal-Mart and United Continental for your team and company.

  • Thinking About Branding

    Figuring out how to use brands is hard. It’s probably one of the most challenging aspects of marketing. Here are discussion examples from Hyundai, Continental-United, Starbucks and Donald Trump.

  • Make the Sales Team Your Friend

    I’m passionate about working with sales teams and customers to help sell my company’s products and services. It’s a topic I’ve written about before, Marketers Are Sellers Too, and I’m thinking about it again because of a question posed by a member of a marketing network to which I belong. In order to protect confidentiality, I’ll just say the poster…

About StratGo Marketing World Blog

New blog posts are on hiatus while we lead marketing for a food industry innovator!

I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.

In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.

My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.

This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.

I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.