StratGo Marketing World

  • Happy July 4th!

            Fun Facts About July 4th   Listen to God Bless America – Performed by the US Air Force Concert Band (Click “Play MP3 in left column)  Flag History 

  • A Cure for We-know-it-itis

    When it comes to operating your business and maximizing performance, relying on limited, assumption-based rather than fact-based knowledge has the potential to lead the organization astray (think the emperor with no clothes).

  • Loyalty Goes Both Ways for Hotel Chain

    InterContinental Hotels Group has a new Priority Club rewards program. I don’t know if it’s crazy, brilliant marketing or much ado about nothing. However, to break from the pack, a certain dose of bold and different is often required.

About StratGo Marketing World Blog

New blog posts are on hiatus while we lead marketing for a food industry innovator!

I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.

In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.

My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.

This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.

I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.