StratGo Marketing World

  • 21st Century Soda Fountain Offers Innovative Choice

    Innovation can take many forms within the go-to-market strategy, and is not restricted to just new products. Make sure your company invests in some “imagineering” resources to protect existing businesses and/or to grow new ones. Here’s a look at the new Coca-Cola Freestyle fountain dispenser, and why Coke hopes it’s the next real thing.

  • Power Leadership from Football Coach Rex Ryan

    A study of New York Jets football coach Rex Ryan reveals important leadership, communication and motivational insights for business and marketing leaders. “You’re going to stay the same, get better or get worse. We’re getting better.”

  • Expand Your Horizons for Winning Ideas

    What’s the marketing connection between Netherlands lingerie, Brazilian hamburgers and US chicken? Cast your idea net far and wide for inspiration that can help drive your business.

About StratGo Marketing World Blog

New blog posts are on hiatus while we lead marketing for a food industry innovator!

I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.

In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.

My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.

This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.

I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.