StratGo Marketing World
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Beware the Arrogance of Dismissing Competition
A case study about the pitfalls of underestimating the competition. Lessons from the the use of Predator drone aircraft in Iraq and Afghanistan.
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Inside The Red Blue $1 DVD Battle
Coinstar Inc. and its Redbox DVD rental kiosk are battling NCR, with licensed brand Blockbluster Express, and its own DVD kiosk. Gain important marketing insights from this content delivery battle.
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BoltBus Provides A Branding Ticket To Ride
Advertising Age magazine named BoltBus one of “America’s Hottest Brands.” Read why.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 