StratGo Marketing World
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Power Positioning
Duracell, part of Procter & Gamble, unveiled a new strategy to position itself beyond just batteries. The company organized a suite of existing and new products under the Duracell Smart Power platform.
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Burger King Links In-Store with At-Home
Burger King, seeking to leverage its brand and generate new revenue streams, utilized licensing to bring BK branded french fries and apples to the at-home market.
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Welcome To the Brave, New World of Consumer Generated Marketing
Kraft Foods Australia invites consumers to name its new Vegemite product and takes a wild marketing ride.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 