StratGo Marketing World
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Testing New Choices: What’s For Lunch, Mom?
Armour-Eckrich challenges Kraft Lunchables with test market launch of Active Packs.
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Does Face-Time Mean Revenue Time?
Create a price benefit that can help build your business longer-term instead of just getting a one-time sales spike. Learn from British Airways.
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Marketers, Embrace Technology
Technology can play a role in bringing your marketing strategy to life. Examples from Live Sports Radio, print ads with embedded video, Avatar and Coldwell Banker.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 