StratGo Marketing World

  • Positioning Made Fun

    Kudos to the Air New Zealand marketing team for an engaging and clever idea to bring its positioning strategy to life. With a-la-carte pricing becoming more prevalent, and passenger alienation probably rising, Air New Zealand has come up with a memorable way to communicate its all inclusive domestic airfares with its “Nothing to Hide” marketing campaign.  The goal is to ” highlight…

About StratGo Marketing World Blog

New blog posts are on hiatus while we lead marketing for a food industry innovator!

I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.

In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.

My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.

This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.

I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.