StratGo Marketing World
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Bumble Bee Tuna Influences Customers with Typically Unused Packaging “Real Estate”
The Bumble Bee marketing team cleverly used a typically overlooked portion of the can, the top lid, to communicate key product benefits.
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Innovation & Sustainability Power Food Supply Chain – Yet More Work Remains To Be Done
How is it possible to purchase your favorite produce virtually any day of the year? The “secret magic” of the food/produce supply chain is grounded in science-based innovation, powered by safe and effective technologies specially designed for the task.
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Six Ideas for Team Recognition & Celebration That You Can Implement Today
Six easy ways to implement recognition, celebration, coaching and injecting fun at your organization for team success.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 