Category: Advertising
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Refresh and Renovate Brands for Customer Relevance and Growth
A primary challenge in much of the day-to-day marketing world is making sure that branded products and services remain fresh, relevant and meaningful. Here’s a new example from crafts retailer Michaels, which just unveiled a new brand identity to boost their business.
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Marketing-driven Highway Safety Signs Blocked by Feds
New Jersey deployed clever road safety messages on electronic highway signs carefully crafted to connect with local drivers. The federal government said STOP.
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Continue Marketing After the Sale with Packaging Messages. Even B2B!
Marketing doesn’t end when the sale is made. The packaging that comes with your product — whether it’s the retail shopping bag, the shipping box, or the actual product contents structure — can be a strong influencing factor for company image and brand perception. This includes B2B.
harveychimoff.com 