Category: Advertising
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Ace Hardware and Avis Bring Positioning to Life in New Ads
Why does some advertising easily fit and resonate for the brand while so much does not? One answer is that the advertising is consistent with the positioning, and helps dimensionalize it and bring it to life for customers.
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Stop-You-in-Your-Tracks Advertising
Let’s face it. So much advertising and marketing communications today is lousy and has no chance of positively influencing a sale. Fortunately, there are exceptions, and sometimes in unexpected places. Check out these bus ads for Midwest DNA & Drug Testing, Inc.
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Gillette Pushes Razor Growth by Competing Against Itself
Gillette, a Procter & Gamble brand, has an impressive marketing innovation track record with razors.
harveychimoff.com 