Category: Advertising
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8 Brand Management Success Factors Drive Hess Toy Truck
The Hess Toy Truck brand continues to thrive even though Hess Corporation no longer operates gas stations. How? Eight brand management success factors.
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This Is Marketing: We Are in the Holy S*** Business
A new corporate marketing campaign for MGM Resorts International helps demonstrate the power of what some consider “mumbo jumbo” — marketing cornerstones such as branding, positioning and customer experience.
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All Aboard. Back-to-School Marketing Refresher from 1929 Blue Comet Train.
Unexpected benefit from taking my young nephews to a local museum this summer: a marketing communications refresher about the importance of painting an image and creating anticipated, sought-after experiences in the mind of the target customer.
harveychimoff.com 