Category: Advertising
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Sports Branding: Time to Say Goodbye to the NFL Redskins.
Native Americans consider the NFL’s Washington Redskins team name offensive. A clever, new marketing campaign once again puts the spotlight on this contentious issue. It’s time for the team to change and move forward.
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Duke Libraries Tell Stories to Raise Funds. Plus 3 Tips for Your Marketing Team.
Duke University tells an easy-to-relate-to story to help raise funds for its libraries. The capability to develop an engaging story that can achieve communication and branding objectives should be in your marketing toolbox.
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Norfolk Southern Taps Consumer Marketing Playbook for B2B Success
Norfolk Southern taps the consumer marketing playbook to achieve its business marketing objectives with fun, catchy television advertising. The business and brand-building initiative seems grounded in solid marketing discipline.
harveychimoff.com 