Category: Advertising
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Retailer Sundown One Fights the Big Guys with Pizza and Beer
Central Illinois home electronics retailer Sundown One has found the marketing formula to take on big guys Best Buy and Walmart.
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For a Close Shave, It’s Captain America to the Rescue?
Kiehl’s wanted to spike its men’s skincare product marketing with a custom Marvel comic book distributed inside Wall Street Journal newspapers in select markets. It was an interesting content marketing effort. However, what’s the connection between Captain America and current and/or potential users?
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NY Hospital Goes Too Far with Case Study Marketing
Just because you can tell a story doesn’t mean you should. NewYork-Presbyterian Hospital mostly demonstrates how to do case study marketing well, but a new TV commercial goes too far.
harveychimoff.com 