Category: Book Insights

  • How to Get Rid of Innovation-itis

    Companies struggle and even become disillusioned with innovation because of the wrong expectations. How Elkay and Louisville Slugger moved the needle with non-transformational innovation.

  • Put “70 Percent Solution” & Rapid Fielding Concepts into Go-to-Market Toolbox

    Business teams often struggle to achieve marketplace action, whether it’s new products or services, changes to their customer offerings or even basic sales materials. One limiting factor may be a sort of impossible quest for perfection.  That’s why I’ve come to embrace the philosophy of seeking excellence. I was reminded of this when reading that the US Department of Defense has a division called Rapid Fielding.  Yes, there is a “Deputy…

  • Make Strategic Changes From Position of Strength, Not Weakness

    Last month, I discussed strategic change decision-making at Cisco and Best Buy and the lessons for business leaders. A recent news story about the financial and operational resurrection of the University of California Berkeley baseball program provides another opportunity to explore this topic, this time from a different direction. My question today:  Why do leaders and companies seemingly wait until crisis time before making the tough go-to-market and organizational…