Category: Brand Management/Branding
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Want Better Performance? Upgrade Your Tactical Playbook.
So many enterprises rely on the same tactical playbook instead of embracing a willingness to experiment with new ideas that can drive the performance they seek. Why Ace Hardware created its own brand of barbeque sauces and seasonings.
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3 Marketing Action Steps to Analyze SKU Product Assortment – and Why!
One important marketing management component is SKU management. This means conducting regular reviews of your product assortment, item by item, to track sales and understand their relative importance to customers and profitability. Three action steps to get started.
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Difference-making Communication Starts with a Great Brief and Saying Yes
One marketing success factor is a willingness to be bold with creative ideas, based on practical marketing discipline. A powerful, new example from the aquaculture industry.
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