Category: Brand Management/Branding
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Coke Turns Used Soda Bottles into Fun Tools in Vietnam
Coca-Cola has launched a brilliant marketing and sustainability program in Vietnam that transforms used soda bottles into useful and fun tools.
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Customer Treats: AMC Transforms Movie-Watching Experience with Power Recliners
AMC Theatres is making customer experience the key to its go-to-market strategy. The entertainment company is investing $825 million, including power recliner seating, to dramatically enhance the movie-going experience. The Morristown, NJ upgrade is featured.
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Golf Ball Sized Apples Bring Easy, Healthy Snacking Innovation
A New Zealand company has come up with a new, innovative concept to market a product that’s thousands of years old: the apple.
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