Category: Brand Management/Branding
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For Commodity-Busting, Idea Generating Inspiration: Think Hamburgers.
The next time you’re blocked on marketing or business-building ideas, think about the hamburger. This ubiquitous product defies its commodity status with a relentless stream of brand concept, product development and overall food establishment new business activity across the country.
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Sports Branding: Time to Say Goodbye to the NFL Redskins.
Native Americans consider the NFL’s Washington Redskins team name offensive. A clever, new marketing campaign once again puts the spotlight on this contentious issue. It’s time for the team to change and move forward.
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Norfolk Southern Taps Consumer Marketing Playbook for B2B Success
Norfolk Southern taps the consumer marketing playbook to achieve its business marketing objectives with fun, catchy television advertising. The business and brand-building initiative seems grounded in solid marketing discipline.
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