Category: Brand Management/Branding
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P&G Battery Marketing. Does Duracell’s Quantum Have the Juice to Overtake CopperTop?
Duracell’s new Quantum battery has unbeatable long lasting power. Is that enough reason to pay 20-30% more than CopperTop and its long lasting power?
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7 Reasons ESPN’s ESPY Awards are Terrific Content Marketing
Content marketing is all the rage now. ESPN’s The ESPY awards are an excellent example of creating relevant content that both engages fans and reinforces the ESPN brand promise with them.
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Retailer Sundown One Fights the Big Guys with Pizza and Beer
Central Illinois home electronics retailer Sundown One has found the marketing formula to take on big guys Best Buy and Walmart.
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