Category: Brand Management/Branding
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NFL Patriots Analysis: Brand Managers Must Say No
Real brand management means being willing to say no. The actions of the New England Patriots football team provided a dramatic reminder last week.
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Arrowhead Mills Gets it Right with Cereal Package Update
Contrary to news reports the past few years, food and beverage package redesign isn’t always a fiasco. Arrowhead Mills shows us how to do it right with a makeover of its healthy cereal product range.
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For a Close Shave, It’s Captain America to the Rescue?
Kiehl’s wanted to spike its men’s skincare product marketing with a custom Marvel comic book distributed inside Wall Street Journal newspapers in select markets. It was an interesting content marketing effort. However, what’s the connection between Captain America and current and/or potential users?
harveychimoff.com 