Category: Brand Management/Branding
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Super Bowl Star Hopes Sock Collection Has Legs
Super Bowl star Plaxico Burress is launching a collection of high-end hosiery for men called The Plaxico Burress Collection. Do we need funky colored socks that cost $24 to $39?
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NY Hospital Goes Too Far with Case Study Marketing
Just because you can tell a story doesn’t mean you should. NewYork-Presbyterian Hospital mostly demonstrates how to do case study marketing well, but a new TV commercial goes too far.
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Arrow Electronics Uses NCAA Hoops to Rollout B2B Corporate Branding
Arrow Electronics has invested in a major B2B corporate branding campaign with an attention-getting idea called The Innovator’s Club. The marketing initiative began with Final Four TV commercials.
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