Category: Brand Management/Branding
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How to Sell Steak at Walmart: Find New Ways to Talk About An Old Product.
It’s been pretty amazing. Every now and then, you work on a marketing program where as soon as you do it, you see the results, and nobody is questioning whether you’ve actually seen it or not. With so many marketing programs, there will be doubters. But this one has really had a big impact so…
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What Azerbaijan’s New Taxis Can Teach Us About Branding
The next time someone asks you to define branding, tell the story about how Azerbaijan selected the iconic London taxi for its fleet modernization. That’s all you really need to know.
harveychimoff.com 