Category: Brand Management/Branding

  • New Corona “Find Your Beach” Commercial Powerfully Delivers Brand Positioning

    You just get it! That’s what happens when brand positioning is skillfully and creatively brought to life in powerful marketing communications.  My last post highlighted how brand positioning was superbly delivered in excellent marketing from Ace Hardware and Avis Rent a Car. Here’s another terrific example from the newest Corona Extra commercial (Flight) that began airing during the NBA…

  • Dare to Be Different

    Marketers of all stripes lament the challenge and difficulty of breaking-through to their target. Yet, how often are we willing to experiment and try different tactics? Former NFL star, Super Bowl winner and car dealer owner Brad Benson has an answer. It’s clever and powerful advertising.