Category: Brand Management/Branding
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Why The Return of “Geoffrey the Giraffe” Demonstrates the Power of Brand Marketing
Supermarket leader Kroger has leveraged a Toys “R” Us brand asset to launch “Geoffrey’s Toy Box.” It’s a testament to the power of brands and an example of how marketing can be a cornerstone for strong customer relationships and sustainable long-term business success.
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Continue Marketing After the Sale with Packaging Messages. Even B2B!
Marketing doesn’t end when the sale is made. The packaging that comes with your product — whether it’s the retail shopping bag, the shipping box, or the actual product contents structure — can be a strong influencing factor for company image and brand perception. This includes B2B.
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Why Every Marketer Dreams of a Wiffle Ball Type Customer Connection
You can buy other plastic baseballs, but there is no comparison when it comes to the combination of WIFFLE® Ball’s performance and emotional attachment. That’s what makes the product and brand a marketing success story.
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