Category: Brand Management/Branding
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8 Brand Management Success Factors Drive Hess Toy Truck
The Hess Toy Truck brand continues to thrive even though Hess Corporation no longer operates gas stations. How? Eight brand management success factors.
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This Is Marketing: We Are in the Holy S*** Business
A new corporate marketing campaign for MGM Resorts International helps demonstrate the power of what some consider “mumbo jumbo” — marketing cornerstones such as branding, positioning and customer experience.
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Brand Management Dilemma: Grow, But Don’t Kill the Core
How to expand the appeal of brand x and/or position it for growth without alienating existing customers and destroying the core business.
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