Category: Brand Management/Branding

Take Poll on New March Madness Basketball Courts

Notice the “packaging” change for this year’s men’s basketball tournament? The most important new design feature is highlighting the “March Madness” brand with a giant center court logo. That’s a smart brand management marketing move.

March 22, 2016
Basketball-Playing Cop Demonstrates Power of Touchpoint Marketing

Everything is marketing. A Gainesville, FL police officer’s handling of a basketball noise report delivered everything the police department could have ever wanted in terms of creating goodwill and a feel-good perception within the local community.

January 26, 2016
How ESPN’s College Football Megacast Can Impact Your 2016 Marketing Plan

With Megacast, ESPN offered 15 different viewing and listening choices for the 2016 college football championship game. Read on for “6 Business and Marketing Lessons.”

January 12, 2016