Category: Brand Management/Branding
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19th Hole Marketing: Positioning Requires a Decision
EZeeGolf needs to pick one positioning strategy. What is the brand concept and who is it for?
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Marketing Blasphemy: Don’t Use Your Logo?
For optimal brand logo use, make sure you have contextual appreciation and a corresponding usage plan. Otherwise, expect lousy communication.
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Marketing is Fun, Differentiation is Hard. Part 2.
European hotel brand Mama Shelter is now open for business in Los Angeles. Local artist ceiling murals and free adult films are part of the attraction.
harveychimoff.com 