Category: Channel Management
-
Difference-making Communication Starts with a Great Brief and Saying Yes
One marketing success factor is a willingness to be bold with creative ideas, based on practical marketing discipline. A powerful, new example from the aquaculture industry.
-
Turn Customer Listening into Learning and Go-To-Market Action
Why is Hostess Brands getting into bread? They listened carefully to customers and realized there was a business opportunity.
-
Marketing is Fun, Differentiation is Hard. Part 3 of 3.
Part 3 on marketing differentiation. Why did a nonprofit best-known for planting trees in Israel participate at this year’s South by Southwest® (SXSW®) festival?
harveychimoff.com 