Category: Channel Management
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Demystifying Omnichannel Marketing
Before you apply any omnichannel strategies, understand your business, existing channels and how your customer shops, or wants to shop. For best success, understand the discipline of brand management — and how to apply that expertise in today’s omni-touchpoint world.
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Get Ready for Google Air Force. Strategy Makes Sense Even if Planes Don’t Fly.
Here comes Google Air Force. The purchase of Titan Aerospace and its jet drone technology is the latest execution of Google’s go-to-market strategy that has technology as a key enabler. It’s all about service delivery channels and user experience.
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Razor Battle is On! 800Razors.com Challenges Dollar Shave Club and Gillette.
800Razors.com is trying to beat Dollar Shave Club and both are trying to beat Gillette with a low-price, online sales model. What does it mean and what are the go-to-market differences?
harveychimoff.com 