Category: Content Marketing
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Unexpected Sources Can Power Content Marketing
Where do business teams get the content to fuel their content-driven marketing? Great content can come from unexpected places. An example from Allen Edmonds.
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Don’t Retreat Marketers. Ben Franklin to the Rescue.
Are corporations failing at higher rates or is something else going on? The danger is a “blandization” effect, where marketers and company leadership are so afraid of any criticism that they self-censor to such an extent that their messages become super-plain vanilla, indistinguishable, and not very effective.
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Focus on Customer Content Drives Costco Marketing Strategy
Costco utilizes a consumer education strategy. Take a spin around costco.com, and you’ll find consumer-friendly product information designed to inform, persuade and generate “Add to Cart” shopping clicks.
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