Category: Content Marketing

How ESPN’s College Football Megacast Can Impact Your 2016 Marketing Plan

With Megacast, ESPN offered 15 different viewing and listening choices for the 2016 college football championship game. Read on for “6 Business and Marketing Lessons.”

January 12, 2016
Personal Branding Helps NFL Player Move Forward

Our personal brands are the most important professional asset we manage and nurture. NFL player Steve Weatherford demonstrates how to make a classy career transition.

September 8, 2015
19th Hole Marketing: Positioning Requires a Decision

EZeeGolf needs to pick one positioning strategy. What is the brand concept and who is it for?

August 25, 2015