Category: Content Marketing
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Duke Libraries Tell Stories to Raise Funds. Plus 3 Tips for Your Marketing Team.
Duke University tells an easy-to-relate-to story to help raise funds for its libraries. The capability to develop an engaging story that can achieve communication and branding objectives should be in your marketing toolbox.
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7 Reasons ESPN’s ESPY Awards are Terrific Content Marketing
Content marketing is all the rage now. ESPN’s The ESPY awards are an excellent example of creating relevant content that both engages fans and reinforces the ESPN brand promise with them.
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For a Close Shave, It’s Captain America to the Rescue?
Kiehl’s wanted to spike its men’s skincare product marketing with a custom Marvel comic book distributed inside Wall Street Journal newspapers in select markets. It was an interesting content marketing effort. However, what’s the connection between Captain America and current and/or potential users?
harveychimoff.com 