Category: Corporate Communications
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Be Authentic. Don’t Bullshit!
In one paragraph, Nike creator Phil Knight captured the power of authenticity in business (and personal) relationships. Don’t be a bullshitter!
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Difference-making Communication Starts with a Great Brief and Saying Yes
One marketing success factor is a willingness to be bold with creative ideas, based on practical marketing discipline. A powerful, new example from the aquaculture industry.
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Marketing-driven Highway Safety Signs Blocked by Feds
New Jersey deployed clever road safety messages on electronic highway signs carefully crafted to connect with local drivers. The federal government said STOP.
harveychimoff.com 