Category: Corporate Communications

Showtime’s New Series is Built on Deception and Bad for America

Showtime’s new series with Sacha Baron Cohen, Who Is America?, is not authentic or transparent. It’s deceptive. While it may be good for their business, it’s not good for America.

July 17, 2018
This Is Marketing: We Are in the Holy S*** Business

A new corporate marketing campaign for MGM Resorts International helps demonstrate the power of what some consider “mumbo jumbo” — marketing cornerstones such as branding, positioning and customer experience.

September 26, 2017
Unexpected Sources Can Power Content Marketing

Where do business teams get the content to fuel their content-driven marketing? Great content can come from unexpected places. An example from Allen Edmonds.

June 6, 2017