Category: Corporate Communications

Marketing Blasphemy: Don’t Use Your Logo?

For optimal brand logo use, make sure you have contextual appreciation and a corresponding usage plan. Otherwise, expect lousy communication.

August 11, 2015
Tweets from Brooklyn: NBA Team Exec Wins with Direct Customer Engagement

Her team lost, but Brooklyn Nets’ executive Irina Pavlova won by demonstrating how a business leader can effectively communicate directly to customers, in this case on social media via Twitter.

November 25, 2014
Pro Teams Score with Direct-to-SportsFan Marketing

Pro sports teams are deploying head coaches and owners to directly communicate with fans and build/maintain engagement. This direct-to-sportsfan marketing strategy (D2SF) offers a unique brand management tool to score points off the field.

July 15, 2014