Category: Corporate Communications

How NOT to Engage Customers: NY Mets Strike Out with Fan Letter.

The New York Mets demonstrated poor customer understanding with a misguided fan letter and call-to-action that can only be described as bad marketing across the board.

May 6, 2014
Planet Fitness Drops Dumbbell with Gym Member Communication

Don’t let a lack of communication create a lousy customer experience. Gym company Planet Fitness did that with its payment system change. The result is a reduced balance in the brand’s satisfaction and positive engagement account.

September 4, 2013
Duke Libraries Tell Stories to Raise Funds. Plus 3 Tips for Your Marketing Team.

Duke University tells an easy-to-relate-to story to help raise funds for its libraries. The capability to develop an engaging story that can achieve communication and branding objectives should be in your marketing toolbox.

August 21, 2013