Category: Customer Relationship Management
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Inside Look: How to Make the “Special Sauce” of Excellent Customer Service
“Treat every customer like they are your mother (and if you don’t like your mother… haha, treat them like someone you love dearly and would do anything for).” Get a little bit of the Duval’s customer service mindset into your teams and across your organization.
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Shake My Head Marketing (Automation Run Amok)
Beware the unintended consequences of marketing automation gone awry. Even one or two misdirected emails has the potential to threaten the customer experience and brand goodwill that your company has worked so hard to build.
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