Category: Customer Research
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Firsthand Customer Learning Always Beats “Behind the Desk”
Business leaders need to avoid the ivory tower syndrome and get out into the market for real learning. There’s only so much you can accomplish sitting at your desk. If you’re not interacting with everyone and everything that makes your company tick, that’s a problem – and a lost opportunity.
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Is this the Best Customer Service Feedback Question?
Asking the right questions can make all the difference: to understand customers, gain early warning about issues, for problem-solving, to interact with team members, and overall to help run your business effectively.
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In Sales & Marketing, Remember: It’s About the Customer, Not You!
A true “customer first” story how one team member took extraordinary action to create an amazing and unique customer experience. Plus, how you can apply such sales and marketing at your company.
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