Category: Customer Research

  • 6 Management & Marketing Ideas from Facebook and Lululemon

    New ideas, clever approaches and important reminders always jump off the page during my business reading, especially those that might apply to challenges I’m facing or will likely face again. Here are six management and marketing ideas from Facebook and Lululemon that stood out to me recently, along with an “action step thought starter” for…

  • Ask Your Customer

    Customer understanding and market research should be key components of your strategic marketing planning. This is often a significant expenditure, but you don’t always have to invest big bucks to understand your customer. When possible, take advantage of low-cost, easy-to-implement options such as the following example from Amazon.

  • A Cure for We-know-it-itis

    When it comes to operating your business and maximizing performance, relying on limited, assumption-based rather than fact-based knowledge has the potential to lead the organization astray (think the emperor with no clothes).