Category: Differentiation
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Texas Bus Company Caters to Fed-Up Air Travelers
Vonlane puts a smart-differentiation twist on bus transportation with a unique option for fed-up Lone Star State travelers.
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Customer Treats: AMC Transforms Movie-Watching Experience with Power Recliners
AMC Theatres is making customer experience the key to its go-to-market strategy. The entertainment company is investing $825 million, including power recliner seating, to dramatically enhance the movie-going experience. The Morristown, NJ upgrade is featured.
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Razor Battle is On! 800Razors.com Challenges Dollar Shave Club and Gillette.
800Razors.com is trying to beat Dollar Shave Club and both are trying to beat Gillette with a low-price, online sales model. What does it mean and what are the go-to-market differences?
harveychimoff.com 