Category: Differentiation

T-Mobile Creates Ticked-Off Parents to Sell Global Travelers

T-Mobile USA launched a smart, attention-getting marketing campaign to highlight its cost saving international data usage plan. Can the actual customer experience live up to the hype?

October 30, 2013
For Commodity-Busting, Idea Generating Inspiration: Think Hamburgers.

The next time you’re blocked on marketing or business-building ideas, think about the hamburger. This ubiquitous product defies its commodity status with a relentless stream of brand concept, product development and overall food establishment new business activity across the country.

October 16, 2013
P&G Battery Marketing. Does Duracell’s Quantum Have the Juice to Overtake CopperTop?

Duracell’s new Quantum battery has unbeatable long lasting power. Is that enough reason to pay 20-30% more than CopperTop and its long lasting power?

July 31, 2013