Category: Differentiation

Penney Pushes Change. What Can You Take Away?

I’m not a student of J.C. Penney and who knows if this new strategy will lead to profitable growth. Retail is TOUGH. But, after reading the initial news report, and then watching Johnson’s presentation, a few points really stood out to me:

January 26, 2012
Feel the Noise – SunChips Canada goes Social for Compostable Packaging

SunChips Canada engages consumers with clever social media campaign to market new compostable packaging.

November 9, 2010
Dare to Be Different

Marketers of all stripes lament the challenge and difficulty of breaking-through to their target. Yet, how often are we willing to experiment and try different tactics? Former NFL star, Super Bowl winner and car dealer owner Brad Benson has an answer. It’s clever and powerful advertising.

October 26, 2010