Category: Global Business/Marketing
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Unexpected Marketing Lessons from my Uber Driver and Barber
Daily life experiences often provide a vivid reminder and reinforcement about what we think are excellent or lousy business practices. Two stories and two lessons: Warped view of customer service (delusional Uber driver); and Shoestring customer acquisition (practical barbershop businessman).
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Be Authentic. Don’t Bullshit!
In one paragraph, Nike creator Phil Knight captured the power of authenticity in business (and personal) relationships. Don’t be a bullshitter!
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Difference-making Communication Starts with a Great Brief and Saying Yes
One marketing success factor is a willingness to be bold with creative ideas, based on practical marketing discipline. A powerful, new example from the aquaculture industry.
harveychimoff.com 