Category: Global Business/Marketing

Uber Shifts Gears in Spain to Build Brand

Uber switched gears in Spain. The smart move nurtures its developing brand equity, maintains its business platform foothold, and positions the company for when it can re-boot its car service.

March 17, 2015
Coke Turns Used Soda Bottles into Fun Tools in Vietnam

Coca-Cola has launched a brilliant marketing and sustainability program in Vietnam that transforms used soda bottles into useful and fun tools.

June 3, 2014
3 Marketing Lessons from Coca-Cola’s 60-Year Relaunch in Myanmar

Coca-Cola’s return to Myanmar after a 60-year hiatus offers three important marketing lessons: Don’t Dismiss Back to the Future; K.I.S.S. Works in Marketing, Too; and Learning Never Stops.

June 19, 2013