Category: Global Business/Marketing

What I Learned in China – Exclusive Interview

Everyone is talking about China. But what do we really know? Here’s an exclusive interview with ex-pat business executive Greg Morency, just back from living and working in Shanghai. It’s an inside look at lessons learned from doing business in China.

January 25, 2011
UK First Aider Markets to Save Lives

UK charity organization St John Ambulance devised and created hard-hitting, interactive marketing campaigns that vividly dramatized how first aid can be the difference between a life lost and a life saved.

November 30, 2010
Feel the Noise – SunChips Canada goes Social for Compostable Packaging

SunChips Canada engages consumers with clever social media campaign to market new compostable packaging.

November 9, 2010