Category: Global Business/Marketing

  • Welcome To the Brave, New World of Consumer Generated Marketing

    Kraft Foods Australia invites consumers to name its new Vegemite product and takes a wild marketing ride.

  • Positioning Made Fun

    Kudos to the Air New Zealand marketing team for an engaging and clever idea to bring its positioning strategy to life. With a-la-carte pricing becoming more prevalent, and passenger alienation probably rising, Air New Zealand has come up with a memorable way to communicate its all inclusive domestic airfares with its “Nothing to Hide” marketing campaign.  The goal is to ” highlight…